Lead Opening: Paid Only When the Deal Closes

I open doors to brands and partners through personal outreach. My deepest network is in sports sponsorship: teams, leagues, clubs, agencies and sports properties. $0 retainer. I only get paid when the deal closes.

Andrew in front of the Williams Racing garage in the Formula 1 pit lane, sports sponsorship sales
Williams garage · F1 paddock
Success fee sponsorship

$0 retainer. Paid only when the deal closes.

A lot of sales help gets paid every month whether a deal lands or not. I work the other way. There is no retainer. I earn a success fee only when a sponsorship, partnership or deal closes, and we agree the terms in writing before I send a single message.

Sports teams, leagues, clubs, agencies and properties are the core of my work. If the right introduction is what stands between you and a signed deal, this is built for you.

How it works

Four steps from target brands to a signed deal

01

Pick targets

We agree on the brands and partner categories that fit your property.

02

I open the door

Personal outreach through my network, LinkedIn and email.

03

You run the deal

Intros land with context. I stay involved as needed.

04

I get paid when it closes

Success fee only, no retainer.

$5M+sponsorship pipeline opened in three years
$1M+of that pipeline helped close
100+personal outreach touches a week
Who it fits

Built in sports sponsorship

Teams, leagues and clubs

You have inventory to sell and need sponsorship lead generation for sports teams that reaches the right brands.

Sports agencies and properties

You represent properties or athletes, or run events, venues and media, and want more doors opened with brand partners.

Governing bodies and media

You run events, venues or media and want more doors opened with brand partners.

You run the deal

I open the door and stay involved as needed. You own the relationship and the agreement.

Sports sponsorship network

Brand partnerships for sports properties

My sports partnership business development background comes from Talisman Sports Agency, where I worked on partnerships including ABBYY and Arsenal. I have sold partnerships for Formula 1, Premier League, NBA, NFL and NHL teams, and opened rooms with governing bodies around the world.

The outreach is personal. I write to people as a person, through my network, LinkedIn and email, at more than 100 touches a week. When a brand says yes, the intro lands with context on who they are and why they agreed to talk, so you walk in prepared.

FAQ

Questions people ask

Who is lead opening for?

Teams, leagues, clubs, agencies and sports properties that sell sponsorship and need doors opened to brands and partners. That is where my network is deepest.

What counts as a closed deal?

A signed sponsorship, partnership or customer agreement between you and a brand or partner I introduced. We write down exactly what counts before I start any outreach.

How is the success fee set?

We agree on the success fee together and put the terms in writing up front. There is no retainer. I only get paid when the deal closes.

Which brands and categories do you go after?

The ones that fit what you do. We pick the brands and partner categories together in step one, then I open doors through my network, LinkedIn and email.

How long do sponsorship deals take to close?

It depends on the brand, the category and the size of the partnership. Some move quickly and some take a full budget cycle. Because I am paid only on close, I stay with the deal for as long as it takes.

Do you work with sports agencies too?

Yes. Sports agencies, teams, leagues, clubs and sports properties are the core of my work. My background includes partnership work at Talisman Sports Agency.

Inquiries

Looking for sponsors, partners or the right intro?

Tell me about your organization and the partners you want. I will get back to you to set up a quick call.

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