Organic Social Media Consulting

Content people stop scrolling for. I am a film school grad who runs organic social across eight platforms, and I build series formats people come back for, then help you ship them.

Andrew at a trading card booth at a collectibles show in New York, organic social content creator
Card show · NYC
Background

A filmmaker who posts every week

I studied cinematography and film production, then built organic social for a sports tech company from scratch. I shoot, edit and post my own series every week and go live selling sports cards, so I know what earns a rewatch and what gets skipped.

That matters because most organic content strategy fails at the same place: the plan looks good in a deck, then nobody can keep it up. I work as a hands-on organic social media consultant. We build something your team can actually make, week after week, on the platforms where your audience already is.

Platforms

Eight platforms, one clear format

From TikTok growth to LinkedIn for brands, I run organic social from concept to publish on every major feed.

InstagramTikTokYouTubeLinkedInXFacebookRedditSubstack
The process

Three steps

Most accounts post a little of everything and hope something sticks. A series gives people a reason to follow, because they know what is coming next and want to see how it turns out. That is the core of every organic content strategy I build, whether the goal is TikTok growth, a stronger Instagram presence, or a LinkedIn feed that supports your brand.

Find the format

One repeatable series beats fifty random posts. We pick the hook and the mechanic that keeps people coming back.

Shoot and cut for the feed

Hook in the first two seconds, vertical first, captions on, and the misses left in.

Build the system

A posting cadence, an idea library and a simple way to track what works, so your team can run it without me.

Live proof · the trashcan series

One mini trashcan shot a day until Steph Curry comments.

A new shot every day, harder than the last, misses included. It shows how I think about content: a clear goal, a daily habit, and a reason for the audience to root for you. I also leave free sports cards around NYC parks for people to find.

The series is the same playbook I bring to clients. A goal the audience understands in one sentence. A format that repeats so every post builds on the last. Real misses left in, because people root for effort, not polish.

FAQ

Questions brands and creators ask

Which platforms do you work on?

Instagram, TikTok, YouTube, LinkedIn, X, Facebook, Reddit and Substack. I run organic social across all eight from concept to publish.

Do you make the content or just advise?

Both. I build the content strategy and series concepts, help with short-form video from idea to publish, and set up a posting system your team can keep running.

How much does organic social consulting cost?

Pricing is custom by project. It depends on how many platforms you need, how much production help you want, and how long we work together.

What is the trashcan series?

My own daily series: one mini trashcan shot a day until Steph Curry comments. A new shot every day, harder than the last, misses included. It is live proof of how I think about content.

Do you work with creators or only brands?

Both brands and creators. If you want a repeatable series people come back for, it is a fit.

Can my team run it without you?

That is the goal. We finish with a posting cadence, an idea library and a simple way to track what works, so your team can run it without me.

Inquiries

Let's build a series people come back for.

Tell me your brand and main platform. I will get back to you to set up a quick call.

Other services

More ways to work together

For players

Basketball Training

1-on-1 or small group sessions for high school players in Queens and across New York City. $100 per person per hour, film breakdown included, or film breakdown alone for $20 per hour.

Learn more
For sports organizations and agencies

Lead Opening

Doors opened to brands and partners, built on a sports sponsorship network. $0 retainer. Paid only when the deal closes.

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For brands and companies

Brand and Partnerships

Brand marketing strategy, sports partnership selection, deal structure and sponsorship activation. Custom pricing, by project.

Learn more