About Andrew Jones

Coach, sponsorship door opener and creator in New York City.

Andrew Jones smiling in a Formula 1 pit lane

How I got here

Photo: Santa Cruz Sentinel

First, a player.

I played four years at UC Santa Cruz, from 2014 to 2018. Basketball came first for me as a player, before I moved into college coaching and then the professional game.

From playing to coaching.

I was an Assistant Coach and GA at Hawaii Pacific University from 2018 to 2020. This was the college coaching part of my path, between playing at UC Santa Cruz and coaching in Japan.

On the bench in Tokyo.

I coached professional basketball in Japan as Head Assistant Coach at Earthfriends Tokyo Z from 2020 to 2021. That followed my time coaching college basketball at Hawaii Pacific University.

Working with the next players.

I've also coached youth players and camps at AAU Tokyo, Phenom 150 Nike Camp and Tokyo Skills Camp. I've coached with NBA trainer Jordan Lawley, alongside my college and professional coaching background.

Opening sponsorship doors.

Before Personar, I worked at Talisman Sports Agency, a sports sponsorship agency. I worked on the ABBYY and Arsenal partnership and the Kraken and Williams F1 partnership.

Sport, brand and growth.

I've been at Personar for about four years, joining as Global Sales and Marketing Executive before being promoted to Director of Marketing and Sales, where I lead brand and growth marketing, own top-of-funnel pipeline and manage a small sales team.

Personar builds AI products for sport: CoachScribe, AI coaching communication analysis, and TrackSwift, audio intelligence for motorsport and sports officiating. I'm also a Strategic Advisor at Velocity Sports and an Advisor at SpotsNow.

PersonarCoachScribe

On the court and off.

I'm based in Astoria, Queens, New York City, and speak English and Japanese. drewphilms brings together basketball training in Queens, sponsorship lead opening, brand marketing, partnerships and organic social consulting.

I'm the creator behind drewphilms on TikTok and Instagram, including leaving free sports cards in Astoria Park and the mini trashcan shot series. It's another part of the same story, alongside the court, partnerships and my work at Personar.

Basketball TrainingLead openingBrand and partnershipsOrganic social
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Let's get to work.