Coach. Door opener. Creator.

Former NCAA player and B.League coach in Tokyo. I bring that court work to players in Queens and across New York City, the partnership world to sports teams, leagues, clubs and agencies that need doors opened, and a creator's eye to organic social.

Andrew coaching a player on a B.League court in Tokyo, now a basketball trainer in Queens, NYC
B.League · Tokyo
ProHead assistant coach, Earthfriends Tokyo Z
40.7%Three-point shooting, senior year at UCSC
8Social platforms run from concept to publish
$5M+Qualified pipeline opened in three years
Andrew Jones smiling in a Formula 1 pit lane
About Andrew

Who am I?

I went from playing at UC Santa Cruz to coaching college basketball at Hawaii Pacific and pro basketball in Tokyo. Then I worked in sports sponsorship at Talisman Sports Agency. Now I'm Director of Marketing and Sales at Personar, leading brand and growth marketing. drewphilms brings that path together: training players, opening sponsorship doors for sports organizations and creating organic social.

Services

Three ways to work together

Andrew running a timeout huddle with AAU Tokyo players, basketball trainer now in Queens, NYC
For players

Basketball Training

$100/hr per person

1-on-1 or small group. Film breakdown included.

Private basketball lessons in Queens for high school players across New York City. Workouts and drills are NBA level, film breakdown included.

  • NBA level workouts and drills
  • Shooting, ball handling, footwork and finishing
  • Film breakdown of your own games, included
  • Straight talk on recruiting from a former college coach
Andrew in front of a Williams Racing Formula 1 car in the garage, sports sponsorship lead opening
For sports properties

Lead Opening

$0retainer

Paid only when the deal closes.

I open doors to brands and partners for teams, leagues, clubs and agencies, with a network built in sports sponsorship.

  • Success fee only, terms agreed in writing up front
  • Brand and partner targets agreed together
  • I open the door, you run the deal
  • Built on a sports sponsorship network
Andrew at a trading card booth at a collectibles show in New York, organic social content creator
For brands

Brand, Partnerships and Social

Customby project

Scoped to your goals.

Brand marketing strategy, sports partnerships and sponsorship activation, and organic social that connects it all.

  • Brand marketing strategy
  • Sports partnerships and sponsorship activation
  • Organic social
Lead opening

Doors opened. Paid only when the deal closes.

I open doors to brands and partners for sports teams, leagues, clubs and agencies. No retainer: I only get paid when the deal closes. I have sold partnerships for Formula 1, Premier League, NBA, NFL and NHL teams, and opened rooms with governing bodies around the world.

Andrew in front of the Williams Racing garage in the Formula 1 pit lane, sports sponsorship lead opening
Williams garage · F1 paddock
$5M+sponsorship pipeline opened in three years
$1M+of that pipeline helped close
100+personal outreach touches a week
01

Pick targets

We agree on the brands and partner categories that fit your property.

02

I open the door

Personal outreach through my network, LinkedIn and email.

03

You run the deal

Intros land with context. I stay involved as needed.

04

I get paid when it closes

Success fee only, no retainer.

Coaching record

From Tokyo gyms to pro benches

Raised and schooled in Tokyo, played in California, coached in Hawai‘i and Japan. Bilingual in English and Japanese. I have also worked camps with NBA trainer Jordan Lawley.

Andrew working with a player during Earthfriends Tokyo Z warmups, now training high school players in Queens, NYC
Earthfriends Tokyo Z · warmups
2020 to 2021

Head Assistant Coach

Earthfriends Tokyo Z · B.League, Japan

Ran daily skill development for a professional roster. Supported scouting and game plans with Sportscode, Fastdraw and Synergy.

2018 to 2020

Assistant Coach and GA

Hawai‘i Pacific University · NCAA Division II

Player development, strength and conditioning, scouting, recruiting, camps and video. Earned a master's in education along the way.

2014 to 2018

Four-year player

UC Santa Cruz · NCAA Division III

Second Team All-Independent as a senior: 9.4 points per game and 40.7% from three on a 17-8 team. Scholar Student-Athlete Award.

2012 to 2018

Youth and camp coach

Phenom 150 Nike Camp · AAU Tokyo · Tokyo Skills Camp

Coached at a 500-athlete national camp, took AAU Tokyo teams to Anaheim each year, and ran spring camps for 100 youth players in grades 4 to 12.

Organic social consulting

Content people stop scrolling for

I built and lead brand and growth marketing at Personar. I consult on brand strategy, sports partnerships and sponsorship activation, with organic social connecting those plans to content. I also shoot, edit and post my own series, so I know what earns a rewatch and what gets skipped.

InstagramTikTokYouTubeLinkedInXFacebookRedditSubstack
Find the format

One repeatable series beats fifty random posts. We pick the hook and the mechanic that keeps people coming back.

Shoot and cut for the feed

Hook in the first two seconds, vertical first, captions on, and the misses left in.

Build the system

A posting cadence, an idea library and a simple way to track what works, so your team can run it without me.

The trashcan series

One mini trashcan shot a day until Steph Curry comments.

A new shot every day, harder than the last, misses included. It shows how I think about content: a clear goal, a daily habit, and a reason for the audience to root for you. I also leave free sports cards around NYC parks for people to find.

Andrew smiling in the F1 pit lane in Austin
Inquiries

Let's get to work.

Tell me what you're looking for and I'll get back to you to set up a quick call.

Cell

Please text first. If you call, leave a message.

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